The Gelmar Story: Heart and Heritage

Founded in 1935, Gelmar is a proudly South African, family-run business built on heart, heritage, and a passion for innovation in home improvement. What started as a small operation supplying electrical components to the motor industry has grown into one of the country's most trusted names in home renovation, DIY, and fittings with 50 physical stores, a growing online presence, and products found in millions of homes across Southern Africa.

The original company, Electrical Appliances (Pty) Ltd, was established by Albert Geldard and Theo Perlman. It was later renamed Gelmar (Pty) Ltd, combining the names of key leaders Geldard and Maynard Marias. The business evolved from electrical components to include fishing tackle and hobbyist gear, and later, under the guidance of Albert's son Bob Geldard, shifted focus to kitchen, bathroom, and furniture fittings, and DIY tools and accessories.

For 90 years, Gelmar has continued to grow and innovate without losing sight of its core mission: to provide customers with affordable, high-quality home makeover solutions that are both practical and inspiring.

Today, Gelmar remains hands-on and family-led, with owners still deeply involved in daily operations. This personal approach is embedded in our company culture, creating a sense of ownership, care, and attention to detail that is rare in modern retail.

What We Stand For

Our Brand Promise: Simplify your Home Renovation

We believe home improvements should be simple, empowering, and affordable. Whether you're a professional contractor or a weekend DIYer, we're here to help you bring your vision to life - quickly, easily, and confidently.

At Gelmar, you'll find:

• A vast range of home renovation essentials, from furniture fittings to tools and décor.
• Innovative and high-quality products, sourced locally and internationally
• Affordable pricing backed by our growing house-brand range
• Knowledgeable, friendly service at every store and online touchpoint

Our staff are passionate about helping you find the right solutions, whether you're choosing drawer runners, curtain rods, paintbrushes, or a bamboo bathroom set. If you can dream it, we're here to help you do it.

Where We Are

Gelmar operates:

• 50 stores across South Africa
• A convenient Delivery or Click-and-Collect service via www.gelmar.co.za
• Distributors in Klerksdorp and Weskus (SA), Windhoek (Namibia) and Gaborone (Botswana)

With over 600 employees (and growing), Gelmar is proud to be part of the everyday lives of South Africans—and committed to building homes and communities, one fitting at a time.